Famous for its tolerance as well as its narrow houses and broad canals, Amsterdam is undergoing a change of attitude when it comes to the millions of tourists that come to see it each year. Tolerance has reached its limits in the capital of Dutch, which is now actively urging visitors to head elsewhere.
Ellen van Loon, a partner at Dutch architectural firm OMA says, “We don’t want to turn into a Venice. While tourism earns the Dutch economy around 82 billion Euros a year, the problem we are currently facing is that Amsterdam is so loved by tourists, we just have so many coming to the city.”
Netherlands tourist officials recently took the decision to stops advertising the country as a tourist destination. Their “Perspective 2030” report, published earlier this year, stated that the focus will now be on “destination management” rather than “destination promoting”. The document also describes the country’s future strategy, acknowledging that Amsterdam’s livability will be severely influenced by “visitor overload” if action isn’t taken.
Solutions listed include working to discourage groups of visitors by either limiting or completely shutting down accommodation and entertainment products aimed at them, as well as spreading visitors to other parts of the Netherlands. Some of these measures have already come into play. Last year, the famous “I Amsterdam” sign was removed from outside the Rijksmuseum, the city’s main art gallery. The two-meter high letters have been moved to various lesser-known neighborhoods in a bid to entice travelers to leave the center of the city.
But will the measures being put in place be enough to save it from being damaged by its own success? Like many other locals, van Loon fears Amsterdam has lost its uniqueness forever. “The reason tourists come here is that there’s something in the character of Amsterdam they love,” she explains. “But at a certain point, when the number of tourists is increasing and increasing, they actually kill what they loved in the first place.”
27. What does the underlined sentence in paragraph 2 indicate?
A. Venice is suffering from overtourism.
B. Amsterdam doesn’t necessarily copy Venice.
C. Venice does more poorly than Amsterdam.
D. Amsterdam is more popular than Venice.
28. Why did Amsterdam advice visitors to head elsewhere?
A. To reduce its pressure of mass visitors.
B. To turn the focus on destination promoting.
C. To promote the development of other areas.
D. To avoid much spending on city management.
29. What does the underlined word “entice” in paragraph 4 mean?
A. Force B. Persuade. C. Inform. D. Allow.
30. What’s van Loon’s attitude to the measure?
A. Optimistic. B. Objective. C. Skeptical. D. Ambiguous.
答案 27-30 AABC
Ellen van Loon, a partner at Dutch architectural firm OMA says, “We don’t want to turn into a Venice. While tourism earns the Dutch economy around 82 billion Euros a year, the problem we are currently facing is that Amsterdam is so loved by tourists, we just have so many coming to the city.”
Netherlands tourist officials recently took the decision to stops advertising the country as a tourist destination. Their “Perspective 2030” report, published earlier this year, stated that the focus will now be on “destination management” rather than “destination promoting”. The document also describes the country’s future strategy, acknowledging that Amsterdam’s livability will be severely influenced by “visitor overload” if action isn’t taken.
Solutions listed include working to discourage groups of visitors by either limiting or completely shutting down accommodation and entertainment products aimed at them, as well as spreading visitors to other parts of the Netherlands. Some of these measures have already come into play. Last year, the famous “I Amsterdam” sign was removed from outside the Rijksmuseum, the city’s main art gallery. The two-meter high letters have been moved to various lesser-known neighborhoods in a bid to entice travelers to leave the center of the city.
But will the measures being put in place be enough to save it from being damaged by its own success? Like many other locals, van Loon fears Amsterdam has lost its uniqueness forever. “The reason tourists come here is that there’s something in the character of Amsterdam they love,” she explains. “But at a certain point, when the number of tourists is increasing and increasing, they actually kill what they loved in the first place.”
27. What does the underlined sentence in paragraph 2 indicate?
A. Venice is suffering from overtourism.
B. Amsterdam doesn’t necessarily copy Venice.
C. Venice does more poorly than Amsterdam.
D. Amsterdam is more popular than Venice.
28. Why did Amsterdam advice visitors to head elsewhere?
A. To reduce its pressure of mass visitors.
B. To turn the focus on destination promoting.
C. To promote the development of other areas.
D. To avoid much spending on city management.
29. What does the underlined word “entice” in paragraph 4 mean?
A. Force B. Persuade. C. Inform. D. Allow.
30. What’s van Loon’s attitude to the measure?
A. Optimistic. B. Objective. C. Skeptical. D. Ambiguous.
答案 27-30 AABC
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