Chinese consumers’ crazy appetite for luxury goods and services appears unstoppable，with just 2 perc
英语试题 02-19
Chinese consumers’ crazy appetite for luxury goods and services appears unstoppable，with just 2 percent of the Chinese population responsible for onethird of the world’s luxury items.
As China’s economic miracle develops，the market opportunities for all sorts of luxury goods and services are increasing.Luxury consumption(奢侈品消费) in China now extends ways beyond wellknown car，clothing and jewelry brands.For example，the luxury jet market in China is the fastestgrowing in the world，even outstripping that of the United States，with a market share of 25 percent.This trend appears to continue，with 20 to 30 percent growth expected in China，compared with only 2 to 3 percent in the US.But more importantly，China’s luxury jet market growth represents a major development in the private consumption of luxury items.
China’s highquality red wine market also provides evidence of the growth in private consumption of luxury goods.In 2013，China became the largest market for red wine in the world，even overtaking France，with 1.86 billion bottles consumed in China last year.Over the past five years，China’s red wine consumption has grown 136 percent.
According to my ongoing consumer research in this area while working at the University of International Business and Economics in Beijing，public consumption of such expensive global luxury brands such as Prada and Armani is easily explained by the desire to “gain face” and publicly display social climbing through material possessions.On the other hand，it is “selfreward” that lies behind consumer motivation in this area.Chinese consumers who have experienced rapid financial and economic gains appear to be particularly prone to the need to reward themselves for their success.But this has little to do with “gaining face” and impressing others and much more to do with the need for personal contentment.
Finally，the growth in private luxury consumption in China is set to continue in part due to the maturity of the Chinese consumer and advancement of Chinese consumer culture generally.
5. What do you think the author would most probably be?
A. A news reporter. B. An accountant.
C. A professor. D. A conductor.
6. The underlined word “outstripping” in Paragraph 2 probably can be replaced by “ ”.
A falling far behind of
B. going out of
C. going far ahead of
D. keeping pace with
7. What can be the best title for the passage?
A. Future Private Luxury Consumption in China
B. Chinese Appetite for Luxury Goods and Services
C. The Potential Luxury Jet Market in China
D. The Maturity of the Chinese Consumers
【答案】
As China’s economic miracle develops，the market opportunities for all sorts of luxury goods and services are increasing.Luxury consumption(奢侈品消费) in China now extends ways beyond wellknown car，clothing and jewelry brands.For example，the luxury jet market in China is the fastestgrowing in the world，even outstripping that of the United States，with a market share of 25 percent.This trend appears to continue，with 20 to 30 percent growth expected in China，compared with only 2 to 3 percent in the US.But more importantly，China’s luxury jet market growth represents a major development in the private consumption of luxury items.
China’s highquality red wine market also provides evidence of the growth in private consumption of luxury goods.In 2013，China became the largest market for red wine in the world，even overtaking France，with 1.86 billion bottles consumed in China last year.Over the past five years，China’s red wine consumption has grown 136 percent.
According to my ongoing consumer research in this area while working at the University of International Business and Economics in Beijing，public consumption of such expensive global luxury brands such as Prada and Armani is easily explained by the desire to “gain face” and publicly display social climbing through material possessions.On the other hand，it is “selfreward” that lies behind consumer motivation in this area.Chinese consumers who have experienced rapid financial and economic gains appear to be particularly prone to the need to reward themselves for their success.But this has little to do with “gaining face” and impressing others and much more to do with the need for personal contentment.
Finally，the growth in private luxury consumption in China is set to continue in part due to the maturity of the Chinese consumer and advancement of Chinese consumer culture generally.
5. What do you think the author would most probably be?
A. A news reporter. B. An accountant.
C. A professor. D. A conductor.
6. The underlined word “outstripping” in Paragraph 2 probably can be replaced by “ ”.
A falling far behind of
B. going out of
C. going far ahead of
D. keeping pace with
7. What can be the best title for the passage?
A. Future Private Luxury Consumption in China
B. Chinese Appetite for Luxury Goods and Services
C. The Potential Luxury Jet Market in China
D. The Maturity of the Chinese Consumers
【答案】
苏19057182-3号