To: David Rodgers
From: Mavis Chen
Subject: getting back our old subscribers
Since the marketing meeting yesterday, it occurred to me that we might be ignoring one potentially important source of subscribers. We have focused so intently on how to expand the appeal of our product to groups that have never used it before that I’m afraid we may have overlooked the obvious； we may have forgotten that there is a whole group of interested people who have used it and stopped for one reason or another.
This target group has particularly good potential because it consists of readers who have demonstrated interest in the subject matter we present. Their interest is not something we have to work to stimulate. I suggest that making a maximum effort to win these readers back will be more effective on a percentage basis than pursuing some of the other groups we’ve identified.
Since these readers quit using our product once, they were most likely dissatisfied with some aspect of our presentation or our pricing. Our new product will be vastly improved over the old version and is priced more competitively. We need to do everything possible to get those points across, perhaps by sending them a free issue and by asking for their opinions on how we might improve it even further. This could be in the form of a very short survey, either included with the free issue or accessible online.
If you think this idea has merit and might be willing to authorize it, let’s discuss it further when you’ve got a few spare minutes. I have a rough draft of the survey questions I could show you.
60. What kind of product is the writer referring to in the memo?
A. A web-based information service. B. A magazine.
C. A consulting service. D. Computer software.
61. Why is the writer confident that they can win back their old customers?
A. Their product has no competition.
B. Their product has changed dramatically.
C. They have reduced the price of their product
D. The need for their product has increased.
62. What does the writer want to do?
A. Start her plan immediately. B. Wait for input from the survey.
C. Get Mr. Rodgers’ approval. D. Present her idea in the next meeting.
【答案】
From: Mavis Chen
Subject: getting back our old subscribers
Since the marketing meeting yesterday, it occurred to me that we might be ignoring one potentially important source of subscribers. We have focused so intently on how to expand the appeal of our product to groups that have never used it before that I’m afraid we may have overlooked the obvious； we may have forgotten that there is a whole group of interested people who have used it and stopped for one reason or another.
This target group has particularly good potential because it consists of readers who have demonstrated interest in the subject matter we present. Their interest is not something we have to work to stimulate. I suggest that making a maximum effort to win these readers back will be more effective on a percentage basis than pursuing some of the other groups we’ve identified.
Since these readers quit using our product once, they were most likely dissatisfied with some aspect of our presentation or our pricing. Our new product will be vastly improved over the old version and is priced more competitively. We need to do everything possible to get those points across, perhaps by sending them a free issue and by asking for their opinions on how we might improve it even further. This could be in the form of a very short survey, either included with the free issue or accessible online.
If you think this idea has merit and might be willing to authorize it, let’s discuss it further when you’ve got a few spare minutes. I have a rough draft of the survey questions I could show you.
60. What kind of product is the writer referring to in the memo?
A. A web-based information service. B. A magazine.
C. A consulting service. D. Computer software.
61. Why is the writer confident that they can win back their old customers?
A. Their product has no competition.
B. Their product has changed dramatically.
C. They have reduced the price of their product
D. The need for their product has increased.
62. What does the writer want to do?
A. Start her plan immediately. B. Wait for input from the survey.
C. Get Mr. Rodgers’ approval. D. Present her idea in the next meeting.
【答案】
苏19057182-3号